It's no secret that what we eat affects how we look and feel. Beauty from within isn't a new concept. In fact, it's been a tenet of Eastern medicine for centuries. But it wasn't until recently that the Western beauty biz (and consumers) really took notice.
Carla Oates, Australia-based naturalist and founder of The Beauty Chef, explains, "It's really been these past few years that people have started to become aware of ingestible beauty products and the wealth of benefits they have to offer. Before that, there was no definitive retail space for it—without a market that blurred the line between wellness and beauty, the products sat in specialty salons and health food stores."
Ingestibles—aka digestible beauty products—were a major trend at this year's Indie Beauty Expo. And according to a 2015 report published by the Global Industry Analysts Inc., the worldwide market for nutricosmetics is projected to reach $7.4 billion by 2020.
"In the future, I see Ingestibles becoming way more accessible to everyone and starting to pop up in unsuspecting (more mainstream) locations that will allow people to make a daily habit out of them," notes Amanda Chantal Bacon, L.A.–based chef and founder of Moon Juice.
While cleansers and masks are amazing, their benefits are limited ... to the areas where applied. If you're just focusing on topical solutions, you aren't addressing what's going on inside. "You can spend a fortune on the latest serums to try and help fix your skin issues, but you won't get profound results unless your digestive tract is in good shape first," says Oates. Makes sense, right?
Ingestibles promote healthy skin, hair, and nails from the inside out. These powders, pills, elixirs, and teas contain ingredients like collagen, hyaluronic acid, and antioxidants that boost beauty from within. And they just may be the crucial step that's missing from your beauty routine.
Here, the latest crop of beauty-boosting ingestibles.