Fizzing face masks? Yes, it's a thing. This Korean beauty trend is sweeping the states, with bubble masks popping up everywhere — a quick scroll through Instagram reveals thousands of pics of women proudly showing off their foam-covered faces.
We can't get enough of these frothy formulas. They're like a bubble bath ... but for your face! And the snap, crackle, pop sound reminds us of eating a big bowl of Rice Krispies as a kid. Simply put: This K-beauty trend is just good clean fun. But how exactly do these face masks work? When exposed to oxygen, they bubble up, purging pores of impurities, gently exfoliating skin, and helping active ingredients to penetrate more deeply — with the added benefit of leaving your face feeling totally tingly.
While an oxygen facial at a spa can set you back more than $200, these affordable — and, more importantly, natural — at-home versions are just as effective. Think of them as a breath of fresh air for your skin.
Here, our fave effervescent (and by that we mean just the right amount of frothy and sparkling) face masks!