On Thursday, we had a chance to check out the second annual Indie Beauty Expo at the Metropolitan Pavilion in NYC. Co-founded by industry veteran Jillian Wright, the expo spotlights and supports indie brands and the entrepreneurs behind them.
The largest professionally-curated exhibition of independent beauty brands, IBE has become a bi-coastal event with a special focus on companies committed to formulating with safe and sustainable ingredients — think of it as an incubator for up-and-coming beauty, wellness and lifestyle brands.
"Indie" is one of the fastest growing product beauty categories. More than 130 exciting companies set up shop — up 75 percent from 2015. Amidst the amazing entrants, there were a few that really caught our attention; whether it was through clever synergistic ingredient selection or out-the-box formulation, beauty junkies across the land rejoiced.
P.S If these brands aren't already on your radar, they should be.