Sometimes partners in a loving relationship, or people in a close and caring friendship, want to know when they are behaving in a way that isn't serving them well, and they consider it a gift when you are willing to be honest and courageous enough to kindly offer them the feedback they need to become aware of their own unloving behavior.
For example, I gave my best friend permission to always tell me when I was doing something that she believed wasn't in my highest good. It's through her pointing out to me when I was being controlling that I was able to heal this aspect of me. In the past, people would just get angry and resist, and I had no idea why, but when she was willing to be clear and explicit with me, I was then able to change my intention from controlling to loving.
Before she pointed it out to me, I hadn't been aware that my intent had been to control rather than to be caring. I thought I was helping when, in fact, I was being invasive and controlling.