Editor's note: This article was updated on June 22, 2016 to reflect new information provided to mbg by The Kitchen.
From sweetgreen to Organic Coup to Dig Inn, healthy fast-food joints are clearly on the rise. But they're still pretty pricey compared to their not-so-healthy counterparts like McDonald's and Taco Bell. So, just as entrepreneur Elon Musk wants to revolutionize the way we travel, his brother Kimbal wants to revolutionize the way we eat.
Kimbal, the youngest Musk brother, is opening a healthy grab 'n go café in August called The Kitchenette which will feature $5 meals. Everything on the menu will be under $10.
Its flagship location will open in Memphis, Tennessee, inside the visitor's center of Shelby Farms Park, an urban park and conservancy spanning 4,500 acres, reports Tech Insider. Though there are no set plans to expand just yet, let's be real: he's a Musk. He's probably going to conquer the world with kale in one hand and quinoa in the other.
The Kitchenette will serve mostly grab 'n go items like sandwiches, soups, and salads. Musk plans to work with local farmers and serve only food with organic ingredients, but plans to keep the price low.