How do you feel about makeup? Over my 16 years as a makeup artist, I have spoken to thousands of women about their relationship with cosmetics. As you can imagine, I’ve heard everything from “I’m obsessed!” to “I have no time for makeup” and “I don’t need makeup and couldn’t care less.”
Even I can agree: Nobody needs makeup. After all, women are inherently naturally beautiful, even though advertising and pop culture certainly can make us feel otherwise. The seemingly never-ending stream of new products created to help us feel more beautiful and cover our “flaws” fuels a $50-billion-plus industry. But what if we radically repositioned the way we see makeup? I believe we have the ability to redefine what it means to apply makeup and transform it from an obligatory, mundane routine into a sacred beauty ritual.
Through my own personal journey and my intimate work with women, I have come to understand the deep connection between our inner and outer selves as something I call “sacred beauty.” Not only do I witness this connection with women in my makeup chair, this link is represented across cultures dating back to ancient times. Makeup was often applied to represent societal relationships with spirituality, nature, and one another. In many cultures, it was considered the utmost sacred ritual. You see, we have always been attracted to color, light, and symmetry—a truth reflected in how we dress, decorate our homes, and adorn our faces.
Here are five ways you can try changing your beauty routine into a ritual: