The visionary founder of Organic Avenue, Denise Mari brought cold-pressed juices and a high-vibe lifestyle to New York City in 2006, before healthy living was even on most people's radars.
Her lifestyle brand quickly became a local celebrity in its own right, and it was nearly impossible to walk down the street without catching a glimpse of the iconic OA orange tote.
After temporarily closing its doors in 2015, Organic Avenue is now back, with Denise at the helm. With one NYC location reopened this week and three more soon to come, the new OA has evolved from its juice cleanse and raw hemp party roots into a more modern food and beverage destination. (Think strawberry sage kombucha, gluten-free pastries, an organic espresso bar, and pressed sandwiches.)
I reached out to Denise to find out what it means to come back to the brand she describes as her first child and, of course, get an alkalizing green juice recommendation or two along the way.