The New Nutrition Label Deals A Big Blow To Sugar

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The FDA has just fired a sweet-seeking missile.

Last July, the FDA announced a proposal recommending that nutrition labels not only list the total grams of “added sugar" in food products, but also reveal how that added sugar relates to our overall daily value. Today, that proposal was approved.

As part of an effort to help make the healthy choice the easy choice for families, First Lady Michelle Obama will announce the label changes at the Partnership for a Healthier America Summit.

U.S. food regulators said this is the most radical overhaul of nutrition policy in decades. Until now, nutrition panels have flagged recommended maximums for fats, sodium, cholesterol, and carbohydrates—but not sugar. And considering 77 percent of U.S. adults report using the Nutrition Facts label when buying a food product, this could radically change the way Americans eat.

This decision marks the end of a yearslong fight by the Obama administration against food and beverage companies, which claim there is no difference between naturally occurring sugars and added sugars. But health officials argue that added sugars have no nutritional value and increase overall caloric intake, fueling obesity and diabetes while distracting Americans from nutrient-rich foods.

The label changes—including a more prominent display of “calories,” “servings,” and “servings per container”—will likely shock many consumers. I mean, not many people realize that a 20-ounce bottle of Coca-Cola contains about 130 percent of the daily recommended maximum for added sugar—and now that fact will be displayed prominently on the bottle.

Manufacturers have until July 26, 2018, to make the switch. But companies with less than $10 million in annual food sales get an additional year to comply.

As an mbg reader, you already know that sugar is problematic. Studies say it's probably more addictive than cocaine. But if you realize you really should be cutting down on sugar, here are some simple tips from Dr. Richard Jacoby and a full course on how to ditch it from Dana James.

(h/t WSJ)

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