You know the feeling when you learn something new, and then suddenly, said thing is absolutely everywhere? Brace yourself: The humble rose—that lovely but vaguely generic symbol of beauty—has somehow made the leap from basic to blowing up. Now go about your day, and prepare to marvel at how rose, in the form of water or oil, is exploding—spritzed all over the increasingly mainstream natural beauty world and splashed into our food in health food stores and trendy restaurants alike.
As a beauty treatment, rose is as old as they come. Cleopatra is said to have bathed in it. Denizens of Ancient Rome, Greece, and across the Middle East used it to perfume people, places, and food. In the Middle Ages, it had its day as a treatment for depression. In recent decades, it’s been the unassuming staple of grandmas’ medicine cabinets and fashion models’ makeup bags. Perhaps it was only a matter of time before it re-emerged as a must-have in the aisles of both beauty stores and cool restos' kitchens.