Whole Foods Market wasn't kidding last May when it promised to bring millennials a "hip, cool," lower-cost grocery chain. Aside from offering more affordable natural and organic products with the same quality standards, the spinoff stores will include other businesses, such as record shops and tattoo parlors inside the stores and a more hangout-friendly layout.
The first-ever 365 by Whole Foods grocery store will debut in the Silver Lake neighborhood of Los Angeles on May 25, featuring vendors by CHLOE., Allegro Coffee Company, and teaBOT. A second store opens July 14 in Lake Oswego, Ore.; a third is slated to hit Bellevue, Wash., later this fall; and as many as 10 additional stores will follow in 2017.
When we asked a bunch of millennials whether they were excited about the concept of this chain, the overwhelming response was yes, but many people (including me) still had some questions. If prices are going to be cheaper, how can quality not be compromised? How are these vendors chosen? How are locations being chosen?
So, we turned to the president of 365 by Whole Foods Market, Jeff Turnas, to give us a clearer picture of what the stores will look like and what their mission is.