When you come to realize that every product has its own story, shopping becomes much more meaningful than just empty purchases of some flattering shirt or trendy scarf.
By understanding the histories of our daily consumer products, we can connect to a world greater than ourselves through our shopping experiences. By collectively asking questions, challenging the current system, and supporting responsible companies, we can shop our way together to a better, healthier world.
To avoid being deceived by misleading marketing statements, look past vague, unsubstantiated labels such as “sustainable” or “ethical.” Instead, seek out your more objective indicators of the whos, whats, whens, wheres, whys, and hows behind the product.
To help validate claims made by brands, you can look for third-party labels or certifications. Here are some of the most common ones in the fashion industry, as well as what they signify: