Oh, Target: you never cease to amaze us.
In response to the recent wave of anti-LGBTQ legislation that forces residents of states like North Carolina to use the bathroom that matches the sex they were assigned at birth, as opposed to their gender identity, Target announced in a statement that customers at its stores are welcome to use the bathroom that matches their gender identity.
"In our stores, we demonstrate our commitment to an inclusive experience in many ways," the statement reads. "Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."
The statement repeatedly emphasized the company's commitment to inclusivity.
"Inclusivity is a core belief at Target," it reads. "It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day."
In the statement, Target also declared its support for the federal Equality Act, which protects LGBTQ individuals from discrimination.
And the retailer isn't just talking the talk. It's been walking the walk for a while now.
The entire store has become gender neutral and all-body-inclusive. It has launched many body-positive campaigns, featured a girl with a disability in an advertisement, was one of the first major retailers to use plus-size male models, and stopped labeling toys and bedding by gender.
A few other big businesses have also recently decided to take stand against North Carolina's HB2, like PayPal and Deutsche Bank, by halting job expansion in North Carolina, but Target's approach is a bit different. They're just making sure everyone can go to the bathroom in a place they feel comfortable—a basic human right.
"Everyone deserves to feel like they belong. And you’ll always be accepted, respected and welcomed at Target," the statement concludes.