Here at mbg, we believe in the power of a good green juice. Drinking a good-quality juice is a great way to get the vitamins and minerals necessary for a vibrant life in one sippable package.
Naturally, we’ve had a lot of juice over the years, but recently we tried some of the best cold-pressed, organic juice we’ve ever had. It tasted fresh, balanced, and, well, green.
The juice came from a Juicero Press machine, which might be the biggest startup you’ve never heard of—until now.
Juicero is a San Francisco–based startup that could take over juice as we know it. And founder Doug Evans knows juice. As the former CEO and co-founder of Organic Avenue, a New York City fresh juice chain, he’s been in the game for over 15 years.
Evans raised over $100 million to make Juicero happen, and today they’ve officially announced their launch on the West Coast.
He decided to start the company after leaving Organic Avenue, where he had access to fresh cold-pressed juice all the time.
"There's no place that's actually making cold-pressed juice for you in the moment," says Evans. "Juice bars use centrifuge machines and most cold-pressed juice is pre-bottled. What I really wanted for myself was the same industrial technology I had in my commercial operation on my kitchen countertop."