Many years ago, I was producing music videos. It was there that I met my dear friend Jeanine, who was working as a makeup artist. Eventually, I decided to go back to school, not really knowing what I would study. Through that process, I fell in love with psychology and the idea of helping people to get better by knowing themselves.
As I learned more and more about psychology and experienced more of life, Jeanine and I began to discuss the idea of working with each other on something other than music videos. I felt that a lot of the material available on the subject was blame-y and even shaming, rather than supportive or constructive. So, we thought, "maybe we'll write a breakup book that really changes the way people see dating."
Going through a breakup can be a soul-crushing experience that opens us up to new ideas for change. When better to invite people to look at themselves and their relationships, and reassess? We always imagined it as a 30-day program, but Jeanine had a game-changing idea: Why not make it into an app?
When you're dealing with a breakup, it feels like there's so much time to fill—there's a sudden void in your life. So, our app aims to provide unique activities and growth opportunities every day for a full month. Each day comes with a new concept to consider (what's happening?), a new journaling prompt (what to write), new activity ideas (what to do), and a pop-up reminder (what else?) at 5 p.m., when energy levels are dipping, as a little boost, to keep the user from falling into anxiety, depression, or circular negative thinking that can be triggered by imagining the end of the day without their partner.