Two major TV networks, NBC and ABC, reportedly gave a big thumbs down to an ad starring full-figured models—most notably Ashley Graham, the first plus-size model to grace the cover of Sports Illustrated—citing "indecency."
Which unfortunately means that these networks have the same opinion as model Cheryl Tiegs, who said, in response to Graham being featured on the cover of SI, that it's bad to glamorize women whose waists are over 35 inches.
According to TMZ, plus-size retailer Lane Bryant's sexy 30-second spot, which was created to encourage them to celebrate their bodies, has been turned down by both networks on the grounds that it “[does not] comply with broadcast indecency guidelines.”
The unaired commercial features Graham and other full-bodies models, close-up shots of their bare bodies, and—*gasp!*—a model breastfeeding. So, basically, it had the same level of body exposure as a Victoria's Secret or Dove commercial—but with curvier models.