The complete list of 20 brands participating in this challenge includes: Annie’s Homegrown, Babyganics, Bitsy’s Brainfood, Burt’s Bees, Clif Kid, Ella’s Kitchen, EnviroKidz (Nature’s Path) Happy Family, Justin’s, Method, Mrs. Meyer’s Clean Day, Pacifica, Plum Organics, Ripple, Seventh Generation, Shea Moisture, Suja, The Honest Company, Tom’s of Maine, and Yes To, INC.
The products will range in price from $1.99 to $24.99.
"[These brands] are already purpose-driven and share our enthusiasm to help make better-for-you products accessible to the masses," a Target spokesperson told mindbodygreen. "We’re each helping one another to be more committed to evolving products that are meaningful."
And in order to make a bigger social and environmental impact on the marketplace, Target will allow many of these products to be sold at competitive retailers.
"We have encouraged some brands to extend their innovation to their full product portfolio, rather than making it exclusive to Target, in order to have a larger environmental and social impact," said the spokesperson. So, for example, Happy Family, an organic baby food company, is applying their waste-reducing packaging innovations to their broader portfolios, rather than just those exclusive to Target.
You'll be able to find the new Made to Matter products online and in stores starting at the end of March. They'll have their own designated section in about half of the stores and, in the remainder of the stores, they'll be spread throughout.
Made to Matter, along with health-focused efforts ranging from a improving its fresh food selection to a partnership with SoulCycle, is helping to make Target an affordable destination for wellness. We can't wait to see what's next.