Body-positive activist and feminist warrior Zendaya announced on Instagram yesterday that CoverGirl has chosen her as their new face. Sure, she's "easy, breezy, beautiful," but what's most important about her is that she is a strong and outspoken role model.
According to the EWG's Skin Deep® cosmetics database, CoverGirl has got a long road ahead of them in terms of ridding their products of toxic ingredients, but from a marketing standpoint, they're killing it.
"I can't wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality," said the 19-year-old star, in a press release.
And we know she'll follow through on her promise. Zendaya has been one of the biggest defenders of individuality in Hollywood.
She never shies away from standing up for what she believes — particularly when it comes to criticisms of her (and other people's) appearance.