There's a lot of overpowering, contradictory information out there about diet. Too many carbs? Not enough protein? Should I read labels? I shouldn't count calories?
People become so overwhelmed with information that they tend to revert to their old habits.
That's why I've devised this one-rule diet. Well ... I wouldn't call it a diet. It's more like an eating concept that has just one rule:
Avoid hyper-palatable (or HP) foods.
Before I get into the details, let me start with the fact that some foods create neurochemical, biological, and addictive responses similar to drugs.
Food companies have gotten hold of this data and manipulated foods so that you eat more, feel less satisfied, and get addicted. Gaining weight is sometimes linked to losing our internal sensors of satiety. In other words, you can't tell when you're full.
Therefore you eat for pleasure, you eat for soothing, you eat for suppression of your stress and other negative feelings. When you lose internal sensors, and you have NO IDEA when to stop eating.
Food manufacturers have long known the secret of HP foods. This New York Times article reported the testing of a new Dr. Pepper line in which Cadbury Schweppes conducted 3,904 tastings to see which flavor combinations made it most HP.