Blackfish just took home a major win — and it's not an Oscar.
SeaWorld announced today that it planned to phase out its killer whale performance, the Shamu show, in San Diego to help clean up an reputation tarnished by criticism of how the animals are treated, reports the San Diego Tribune.
Since the 2013 release of the documentary Blackfish, which exposes SeaWorld's mistreatment of orcas, the amusement park has been under heavy scrutiny by the public, and attendance has suffered as a result.
Starting sometime in 2017, the company said, they will now show their whales in a “more natural" setting, that would carry a "conservation message inspiring people to act."
But it remains to be seen whether or not SeaWorld intends to get rid of shows with orcas at its parks in Texas and Florida.
It's a hell of a start, but it won't completely placate animal rights activists.
Here's PETA's statement, for one: