See Why This Target Halloween Ad Is Getting So Much Praise
This Halloween, anyone should be able to be a princess if he or she wants. It doesn't matter if you're big, small, short, tall, able-bodied or physically disabled.
That's the message a new Target ad is sending to little kids everywhere. In it, a little girl with forearm crutches models a Princess Elsa from "Frozen" costume.
"Normalizing disabilities in children is PRICELESS."
The advertisement started garnering attention online after it was posted to Facebook last week by Jen Spickenagel Kroll, whose daughter has a disability, along with this caption:
Dear Target, I love you. Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalizing disabilities in children is PRICELESS.
Since then, many people — including advocacy groups, people with disabilities, and their loved ones — have taken to social media to voice their appreciation for Target's advertisement:
Jeff Jones, Target’s chief marketing officer, told The Huffington Post that they've actually been including people with disabilities in their ads for over 25 years. "We look forward to a day when diversity of all types in advertising is no longer a topic of discussion, but a way of life," he said.