We all know that plastic water bottles are bad for the environment, but sometimes they're the most convenient option.
That's where Ooho blobs come in. These small pods of water are encased in an edible membrane derived from seaweed. The idea is that you pop the blobs with your teeth, get your hydration on, then either toss the biodegradable casing or eat it whole.
Marketed as “water you can eat” by its creators at Skipping Rocks Lab, the design won the EU Sustainability Award earlier this month. So even though Oohos aren't available for sale yet, the $22,000 grand prize money could help bring the plastic alternative to fridges worldwide.
The concept of biting into your water may sound a bit odd (and messy!), but the new-age container comes with its fair share of pros: it's cheap to produce, strong and completely biodegradable.
"The consumption of non-renewable resources for single use bottles and the amount of waste generated is profoundly unsustainable. The aim of Ooho is to provide the convenience of plastic bottles while limiting the environmental impact," according to product creators.
Considering that Americans throw away an average of 2.5 million plastic bottles every hour, a lower-impact option is something that we could definitely use on shelves.
Check out this video of the Ooho in action.