Business Week recently did an interesting piece about the yoga trademarking craze that's taking place right now. Did you know that of the 2,213 trademark applications related to yoga or yoga products, 2,000 have been filed since 2001?
Apparently all the rage about branding can be traced to Bikram, probably the most popular of all the trademarked styles of yoga. The article went on to quote some of our friends and rock-star yogis, Tara Stiles and Derek Beres, and also had this entertaining infographic on the 'latest branded styles of yoga' like Hillbilly Yoga, My First Yoga, Circus Yoga, Snowga, YogaFit, and AcroYoga. It's been making the rounds online and it's interesting to say the least.
Are you familiar with any of these styles?