Citing Animal Cruelty, Stella McCartney Stops Using Patagonian Wool

No one's pulling the wool over Stella McCartney's eyes.

She was already a key animal welfare activist in the fashion world — praised for her commitment to using leather and fur alternatives — but apparently that wasn't enough. Today, McCartney took her activism to the next level.

After exposing a video allegedly showing Ovis 21 farmers kneeling on struggling lambs as they cut slowly through their necks (without the use of painkillers), she announced today that she would be cutting ties with the Argentina-based wool supplier.

Here's the designer's statement on her Facebook page:

Good for you, Stella! You're setting an incredible example for an industry so commonly associated with insensitivity.

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