Citing Animal Cruelty, Stella McCartney Stops Using Patagonian Wool

No one's pulling the wool over Stella McCartney's eyes.

She was already a key animal welfare activist in the fashion world — praised for her commitment to using leather and fur alternatives — but apparently that wasn't enough. Today, McCartney took her activism to the next level.

After exposing a video allegedly showing Ovis 21 farmers kneeling on struggling lambs as they cut slowly through their necks (without the use of painkillers), she announced today that she would be cutting ties with the Argentina-based wool supplier.

Here's the designer's statement on her Facebook page:

I am very saddened to report that we have had to cease sourcing some of our sustainable wool from Ovis 21 in Patagonia. It was born as an amazing initiative to help protect a million acres of endangered grasslands in Patagonia whilst looking after the welfare of animals. Unfortunately, after conducting our own investigation in Argentina, following a very distressful viewing of footage provided by the great guys at PETA, we found out that 1 out of the 26 ranches we used to source sustainable wool there, mistreated its sheep. It is one too many. As a designer who built a brand on not using leather, fur or animal skins in its designs, I can't tolerate it! I am devastated by the news but more determined than ever to fight for animal rights in fashion together and monitor even more closely all suppliers involved in this industry to end all innocent lives. We are also looking into vegan ‘wool’ as well, in the same manner we were able to develop and incorporate high-end alternatives to leather and fur over the years.

Good for you, Stella! You're setting an incredible example for an industry so commonly associated with insensitivity.

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