The most classic brand of soup in America is getting a makeover (no, not the can, Warhol-worshippers — the actual soup).
With the curtains pulled back by other major food companies like Kraft and General Mills, Campbell has finally seen the light. The company has decided to rid all of its products (including Pepperidge Farm and Goldfish) from artificial colors and flavors, reports Bloomberg. The change should take full effect by 2018.
According to the Wall Street Journal, Campbell said it also will reduce the amount of high-fructose corn syrup it uses in its products, further simplify its recipes, and try to incorporate more organic ingredients.
Campbell is trying to reignite interest from consumers the responsible way: by being more open with them. The company just launched a new platform, whatsinmyfood.com, where people can find detailed information about everything that goes into their products — even the packaging.
"We’re talking, thinking and acting differently about the food we make," said CEO Denise Morrison. "We will be more honest about what goes in our food."
We're obviously souper excited about this. (Sorry.) What do you think?