We may have a better understanding of gender nowadays, but men's urge to feel like men is still alive and well. Chest-puffing is far from being a thing of the past, and a new study suggests that men are more likely to lie about themselves when they feel emasculated.

Researchers from the University of Washington gave a group of guys a handgrip device and convinced them they were participating in research about how exertion affects decision-making. In fact, they were actually being studied for how they act when someone threatens their masculinity.

Some of the participants were told their grip was subpar, while others were told they were average for their gender. Then they were asked to fill out surveys about things like height, relationships, and products that were stereotypically "masculine" or "feminine."

The result? Those who got lower grip scores "exaggerated their height ... reported having more romantic relationships, claimed to be more aggressive and athletic, and showed less interest in stereotypically feminine consumer products," according to the press release.

Go figure.

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How can we overcome this apparently deep-seated urge? Men need to be aware of this socially constructed desire, stop it in its tracks, and go do the laundry.

Photo Credit: Stocksy


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