One of the most iconic toys from your childhood is about to get a makeover — and no, it's not Barbie this time.
The LEGO Group announced that it will be replacing the plastic in their famous building blocks and other products with a "sustainable material" by 2030.
According to its website, the company has been working toward sustainability since 2006, and has released an in-depth sustainability report every year since to track this progress. This is its biggest push ever. LEGO plans to invest $150 million over the next 15 years and hire more than 100 employees to help reduce its environmental impact.
“We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials," Jørgen Vig Knudstorp, CEO and President of the LEGO Group, said in a statement.
They're not quite sure just yet what those sustainable materials will be, but with the company producing more than 60 billion LEGO pieces in 2014 alone, just think what a difference this could make.
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