TreeHugger reports on the Heinz press release:
The plant material is produced through an innovative process that turns natural sugars found in plants into a key component for PET plastic. Currently, PlantBottle™ is made using sugarcane ethanol from Brazil, the only source widely recognized by thought leaders globally for its unique environmental and social performance.This will effect a total of 120 million bottles this year (20% of all Heinz bottles sold around the world).
As our friends at TreeHugger said, "It's not a perfect solution, but it's a positive step forward." We couldn't agree more.
image via BusinessWire