Ben & Jerry's is on quite a roll. In May, co-founder Jerry Greenfield came out in support of mandatory GMO-labeling legislation. A week later, the company released a new flavor to raise awareness about climate change.
On Monday, the company announced it's developing vegan ice cream. It'll be a little weird not to see cows grazing on its packaging, but we're so excited about this new option.
Greenfield told Metro that they would be using either coconut milk or almond milk for the ice cream's base.
"In the US there are [dairy-free] alternatives from smaller companies, but Ben & Jerry’s will be first mainstream company that will do that and will also do it in a really delicious way," he said.
As a lactose-intolerant person, I can say that this move is welcome news. The possibility of a dairy-free Half Baked has already got me salivating.
This announcement comes after a group petitioned the company to offer dairy-free options, citing animal agriculture as a key driver of climate change. Ben & Jerry's didn't just acknowledge the request — they're turning the dream into reality.
The new ice cream will be available in the U.S. by spring 2016.
Image via Ben & Jerry's