Before I started writing about health and wellness news for MBG, I was inspired by body-positive advertisements. I watched videos of women in their underwear, vulnerable, sharing their insecurities with the world, and felt my eyes start to well up.
Having grown up surrounded by images of unrealistic beauty in the media, it was so refreshing to at last see “models” I could relate to, who didn’t seem like they were challenging me to be as good-looking as they were.
I loved, and still love, the body-positive movement. But now, since I’ve seen (and written about) so many brands try to replicate this formula, using people’s emotions to make their videos go “viral,” I’ve become more cynical about it. To me, each company’s hashtag has just become another tagline designed to sell a product.
I’m afraid that, over time, my jaded view will become widely accepted. If that happens, an important message could be lost as brands inevitably move on to ride the wave of the next social movement. So how do we take control of the conversation and prevent the body-positive trend from becoming just that — a trend?
Well, when I see real people trying to inspire others, with no motive other than solidarity, that’s when I feel like we’re making real social change. Here are five people who are fighting the good fight to make sure body positivity survives: