Chipotle, the king of fast casual dining, has been stepping up its game lately.
In April, it stopped serving GMO food. Then it shared its guac recipe with the public. Now, according to Restaurant News, the chain will give all its employees — including part-time workers — full tuition reimbursement, sick pay, and vacation time starting July 1. These benefits were previously reserved only for salaried workers.
J.D. Cummings, recruitment strategy manager at Chipotle, said the benefits will help them recruit more high school and college students, which they view as its "target demographic" for entry-level jobs.
"You’ve got to promise them you’re going to develop them," said William Espey, brand voice lead in Chipotle’s marketing division. "You’ve got to promise them a future that if they are dedicated and good and strong for the company, you are going to reward them."
Chipotle follows in the footsteps of other major chains offering similar perks. Walmart, for example, raised its minimum wage to $9 in April, and plans to increase it to $10 by next February. Starbucks also announced that it will fund four years of employees' tuition at Arizona State University's online program.
Let's hope this trend keeps spreading!