Ben & Jerry's New Flavor Raises Awareness About Climate Change

Ben & Jerry's New Flavor Raises Awareness About Climate Change Hero Image

Ben & Jerry's is out to change the world, one scoop at a time.

Last week, we reported that Jerry Greenfield, one half of the duo that created the ice cream company, has been lobbying in support of mandatory GMO labeling legislation.

Now, according to Take Part, Ben Cohen and Jerry Greenfield are trying to bring awareness to climate change by doing what they do best — making ice cream.

The new flavor, called Save Our Swirled (punny, eh?), was created in partnership with environmental advocacy group Avaaz and Tesla Motors.

Each pint comes with information directing customers to an online petition which asks global leaders to come up with a concrete plan to impede global warming at the climate change summit in Paris in December.

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But other than raising awareness, will it please our tastebuds? Well, since it's raspberry ice cream with marshmallow and raspberry swirls, plus mini dark and white fudge ice cream cones, we think, yes, it will.

Apparently, as the ice cream melts, so too do the mini cones. On the company's website, they explain, "Our stance on climate change and our ice cream is one in the same: If it's melted, it's ruined!"

Image via Ben & Jerry's


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