Eco-expert Zem Joaquin founded ecofabulous as a result of her personal journey into sustainability. She realized that the products she was using in her home were toxic and thus intensifying the asthma both of her children battled. The more she learned during the process of transforming her own home into a healthy environment, the less she was able to trust traditional products the way she once had, and the more she turned toward an eco-friendly lifestyle.
Joaquin has been a contributing eco-editor at House & Garden, Domino, Architectural Digest, and 7x7. She received the 2009 Global Green Millennium Founder's Award for her contributions as a Global Green board member, co-chair of Global Green's San Francisco Committee, and founder of Global Green's successful annual fund-raiser and eco-fashion event. Mentored by William McDonough, Joaquin is a certified BuildItGreen design and strategy consultant and Cradle to Cradle enthusiast who helps companies and individuals create beautiful, smart, sustainable spaces and practices. She is the eco-luxury specialist for Planet Green's Alter Eco and regularly contributes to various media.
Her love for the earth can be traced back to her early upbringing on a Palo Alto, California commune. As a mother of two, she is committed to improving all families' health, education, and access to well-vetted information. To that end, Joaquin is an active board member of Global Green, Healthy Child Healthy World, Teens Turning Green, and Architecture for Humanity.
MindBodyGreen: How do you start your morning? What do you have to eat? Do you have a routine?
Zem Joaquin: I brew a cup of Mighty Leaf organic green tea. Pack the kids no-waste lunches and feed them breakfast. Walk them to school, walk home more quickly. Shower and get on the computer immediately.
MBG: Do you have any favorite green designers?
MBG: Your favorite eco-denim brands?
ZJ: J Brand makes super-sexy jeans in gorgeous washes?make sure you get the organic version! Del Forte is always a go-to denim line (everything is organic). Levi's Capital E line has recycled denim that is super-comfy. There's some more on my denim picks here.
MBG: Favorite must-have piece for the winter?
ZJ: Natural rubber wellies (pictured).