Why Bragging Doesn't Work

Why Bragging Doesn't Work Hero Image

Your first instinct when you get good news may be to share it on social media. Why not? Instead of painstakingly informing each of your friends, you can update everyone you know with just one click.

Well, according to a new study from City University London, Carnegie Mellon University and Bocconi University, these "humblebrags" may not be as harmless as we thought.

Researchers found that self-promoters overestimate how much their bragging garners positive attention and underestimate how much it attracts negative attention. And, consequently, when people try to get people to like them more, they overdo it on the self-promotion, which makes people actually like them less.

"These results are particularly important in the Internet age, when opportunities for self-promotion have proliferated via social networking," lead author Irene Scopelliti said in a press release.

So whenever you're trying to make a good impression, keep in mind that it could backfire if you don't keep it in check. Realize that others may not be as happy as you'd think to hear about your latest feat — especially if you share with them every little good thing that happens to you.

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