Whole Foods Market Is Launching Less Expensive Stores For Millennials

Do you love organic food but hate paying the high prices usually associated with it? Well, grocery chain Whole Foods Market may be on the verge of solving your problem.

The food retailer on Wednesday announced it would be launching an as-yet-unnamed chain that offers "industry-leading standards at value prices ... a modern, streamlined design, innovative technology and a curated selection. [The new chain] will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers."

Ah, those coveted millennial shoppers.

You'll have to wait until next year for the first of these stores to open, and the details are scant, with more information expected to come "before Labor Day." Still, more availability of organic food at lower prices is something we (and anyone who's spent gobs of money in an effort to eat healthier) can get behind!

(h/t/ TIME)

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