#LoveYourLines Campaign Encourages Women To Flaunt Their Stretch Marks

The sun is emerging from behind the clouds. Things are starting to warm up. This means less clothing — shorts, skirts, and soon enough, bathing suits — you get the idea. You may think this is universally good news, but for some, it means a tougher time covering up those pesky stretch marks.

An estimated 80% of people have stretch marks, which are often caused by rapid growth, weight changes, or hormonal changes. They're most commonly associated with post-pregnancy bodies.

But what if you could change our mindset about them? What if, instead of treating them as some sort of flaw, we looked at them as beautiful battle scars. Stretch marks usually signifies that your body went through a dramatic change — by having a baby or losing weight. They're evidence of your journey. You are a tiger who earned her stripes.

That's the idea behind the hashtag #LoveYourLines that's gone viral recently. While the powerful Instagram account @LoveYourLines has been in existence for eight months now, the social media campaign garnered recent interest when model (and wife of John Legend) Chrissy Teigen posted this photo to Instagram showing off her "stretchies," as she's affectionately named them:

And last month, Rachel Hollis, a 32-year-old mother of three, proudly posted a photo (below) on both Facebook and Instagram showing off her body in a bikini — "flabby" belly, stretch marks, and all. She looks and sounds (in the caption) so confident — which, of course, translates to sexiness.

We love the positive message this campaign is spreading — especially since it's not backed by a brand. No one is trying to sell you anything. Women are supporting other women because — well, just because. We're coming together to push back against a culture that airbrushes away our so-called imperfections. Check out some more of the ways women of all shapes and sizes are showing love for their lines on social media:

The amazing Koreena Ortiz with her son Kendrick (1.5). Koreena became pregnant with her son her junior year of high school. She had just made the cheerleading squad and though she was pretty sure she was pregnant, was worried about finding out for sure. She took a positive test and then waited to tell anyone else. About a week later, the day of her prom, her mom was suspicious and had her take another pregnancy test. When it was positive she was initially disappointed but chose to support Koreena through her pregnancy. Koreena had to tell her coach she was pregnant and could no longer be on the squad but continued to go to school and work. At 5 months she went into preterm labor due to dehydration and being on her feet too much but they were able to stop contractions. Koreena went into preterm labor again at 7 months after being tackled by a football player at school. She was able to carry Kendrick until two days prior to her due date. Kendrick wasn’t breathing when he came out so Koreena wasn’t able to see him right away but he was able to be resuscitated without further complication. She knew she wanted to breastfeed but her doctor told her she was too young. She decided to try anyway and still has a wonderful nursing relationship with her son. Koreena was able to finish high school with her class and is raising her son as a single mother with the support of her family. #4thtrimesterbodiesproject #fourthtrimesterbodiesproject #4thtrimester #fourthtrimester #postpartum #breastfeeding #childbirth #bodypositivity #stopcensoringmotherhood #motherhood #bodypositive #4thtrimester #4thtribodies #pregnancy #everybodyisbeautiful #feminism #feminist #selflove #bodylove #fourthtribodies #4thtrisaltlake

A post shared by 4th Trimester Bodies Project (@4thtribodies) on

Cover photo via Instagram/loveyourlines

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