If presented with two doors: one labeled "Average" and the other labeled "Beautiful," which one would you walk through?
In its latest inspiration-through-advertising campaign, Dove is encouraging people to #ChooseBeautiful. As one of the first major companies to set out on the total body positivity mission, Dove has mastered the art of creating videos that go viral by striking a serious emotional chord with audiences.
So for this campaign, Dove set up signs above the entryways of shopping centers in five cities, San Francisco, Shanghai, Delhi, London and Sao Paulo, that read "Average" and "Beautiful," and filmed women deciding which door to enter.
What happens in the clip below reflects how the majority of women view their appearance: