It isn't exactly the most original of ideas — as both Dove and Dear Kate already parodied Victoria's Secret's "A Perfect Body" campaign — but I guess it's the hit that keeps on hitting. Plus-size retailer Lane Bryant has just launched a new ad campaign called #ImNoAngel to promote its Cacique lingerie line, celebrate body diversity, and, of course, take a swing at its winged competitor.
At the end of last year, Victoria's Secret faced an onslaught of backlash for the aforementioned campaign which included an image of a row of models with a pretty uniform body type. A petition on Change.org and an outpouring of support for the petition on social media (with the hashtag #iamperfect) forced the company to change the slogan to "A Body For Every Body."
Lane Bryant has decided not to let Victoria's Secret live this down.
In a commercial posted on YouTube, a group of plus-size models show off the new line of bras and underwear while saying things like "How boring would it be if we were all the same?" and "It's all about how you feel." As the models strut their stuff confidently, the message is clear: "Sexy is defined by EVERY woman, not SOME."
Here's the video: