Australian Lingerie Model Wants To Take "Plus-Size" Out Of Our Vocab

21-year-old Stefania Ferrario is currently the face of Dita Von Teese's lingerie label. She's also technically considered a "plus-sized" model. But, above all, she's an avid label-hater.

And "plus-size" is the one she's got in her crosshairs.

Ferrario has become the figurehead of the #droptheplus movement, which demands that the fashion industry stop using the term "plus-sized" to describe models who don't fit the standard mold. And she's taken to Instagram to do so.

I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. A couple of days ago, @ajayrochester called the industry to task for its use of the term 'plus size' by making the point that it is 'harmful' to call a model 'plus' and damaging for the minds of young girls. I fully support Ajay and agree with her. Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession! Visit droptheplus.org for full explanation of the dangers this label carries (especially on young impressionable girls). #droptheplus

A post shared by Stefania Ferrario (@stefania_model) on

The caption reads:

I am a model FULL STOP. Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. A couple of days ago, @ajayrochester called the industry to task for its use of the term 'plus size' by making the point that it is 'harmful' to call a model 'plus' and damaging for the minds of young girls. I fully support Ajay and agree with her. Let's have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession! #droptheplus

Ferrario joined the #droptheplus movement last month, after Ajay Rochester, former host of Australia's Biggest Loser, posted this photo to Instagram:

As Bust Magazine reported, Rochester's instagram was a reaction to a campaign by Australian activewear label The Upside, which promotes model Laura Wells as "plus-sized." Here is an image from the campaign that Rochester also posted to Instagram:

In the caption, Rochester called the campaign "ridiculous and harmful."

"Any idea the kind of damage you (the media/fashion industry) do to the minds of young girls by even using those words with a picture like this? Where is there PLUS of anything. Anything less of her and she'd be a MINUS something," she continued.

Another prominent Australian model, Robin Lawley, who was the first so-called "plus-sized" model to be featured in swimsuit edition of Sports Illustrated, is apparently a fan of the movement. In February, she wrote on Instagram, "It's ludicrous to call me plus size and I've stated that publicly pretty much every step of the way."

However, not everyone wants aboard the #droptheplus train, including Laura Wells, who actually describes the label as "empowering."

The size-14 model posted this picture on Instagram, showing her body (right) next to to a AU size 6 (left):

Work up this morning to tabloid media and quotes from @ajayrochester saying that I am not a plus size model and that I am not empowering anyone. Well this picture serves its purpose. Me on the right a size 14AU (12 US, 16UK) on the left a size 6AU model. Its obvious here the differences. I am a 'plus size MODEL' because I am 3-6 sizes larger then industry standard. I understand the negative impacts using the words 'plus size' on me has on society, I post about it all the time. However in terms of @the_upside campaign damn straight I am proud to be apart of it. It's the first time a regular sized active wear brand had used a plus size model let alone anyone over a size 8AU. We need to stop shaming other people's bodies, be happy that models like me are helping to change the tide of the industry. I do promote healthy positive body image. I do promote size diversity and beauty beyond size 0. I also promote being a happy and healthy person and being apart of something bigger then yourself, for me thats helping the environment! All of these reasons are why #theupside used me to promote their message! Miss @ajayrochester the campaign nor I are #bullshit and the fact you would put that out there is not exactly campaigning successfully or positively for body image diversity. We are all women, we all look different, carry our weight in different places, look completely different even if we wear the same size but that is why we are all beautiful and should support one another. Just #BeYou Stay tuned for the documentary all about these issues @aperfect14 #dailymailyuk #dailymailau #beautybeyondsize #curvesinbikinis #beyoutheupside

A post shared by Laura Wells (@iamlaurawells) on

In the caption, she wrote, "I am a 'plus size MODEL' because I am 3-6 sizes larger then industry standard."

Do you think the fashion industry should #droptheplus?

(h/t BuzzFeed)

Screengrab via Instagram/stefania_model

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