The Bill, Hillary & Chelsea Clinton Foundation introduced an ad campaign on Sunday called #NotThere, which draws attention to women's rights on International Women's Day by rendering billboards, magazine covers, and images on social media without any women. This campaign's purpose is to remind the public of the remaining inequality in rights between the genders by showing us visually what it would be like if women ceased to be powerful influencers.
A 90-second video entitled "We're Not There Yet" (below) features the voices of Jenny Slate, Cameron Diaz, Amy Pohler, Padma Lakshmi, and Sienna Miller — without showing their faces or bodies.
The video and accompanying ads, created by Droga5, direct viewers to the #NotThere website, which features the No Ceiling Full Participation report, a 20-year data compilation on women's rights, such as compensation statistics and maternal mortality rates.
The site also encourages visitors to take part in the movement in some form or other, for example, by replacing their Facebook and Twitter profile pictures with a blank female silhouette. Celebrities like Chelsea Clinton, Cameron Diaz, and Karlie Kloss have all taken this action.
And if you take a look at any newsstand, you'll notice that the covers of Vogue, Brides, and SELF magazines are missing cover models, instead featuring the not-there.org URL.
"We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century," Clinton Foundation Vice Chair Chelsea Clinton said in a
statement. "By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world."