Last year, graphic artist and researcher Nickolay Lamm introduced us to a new doll named Lammily — modeled to represent a more realistic version of a woman than your average Barbie doll — which deservedly earned quite a bit of buzz.
But then Lamm decided she wasn't quite realistic enough. Though indeed her bodily proportions mimic that of the average 19-year-old female, her skin is impossibly flawless — free of any blemishes. So he created Lammily Marks, or stickers, that look like skin imperfections, such as cellulite, stretch marks, freckles, acne, and more.
Then, just in time for International Women's Day yesterday, Lamm released a commercial on YouTube starring Lammily. The video, titled #DoYou, begins with the struggles many young girls face: being bombarded by images and messages that acknowledge only one standard of beauty.
She watches a show on TV that's clearly a riff off the Victoria's Secret Fashion Show (angel wings and all), where Barbie dolls are strutting down the runway and twerking in only their underwear. Then she notices another doll's bikini photos racking up likes on Facebook, while her own announcement that she created her own mixtape receives a lot less love.
But once Lammily hits the beach fully clothed, she realizes that even the really skinny dolls have their own imperfections — like cellulite and stretch marks — and are enjoying themselves anyway. She decides she feels comfortable enough, then, to rock her bikini and DJ a dance party with her new mixtape.
The message behind the #DoYou campaign is that beauty is in the eye of the beholder — it exists outside that one standard so widely spread by the media — and it's up to you whether or not you're going to let it get to you.
You can watch the entire video below:
Screengrab via Lammily / YouTube