Campbell's Is Going To Start Making Organic Juice

Written by Emi Boscamp

New York Daily News reported that Campbell's is launching a new line of "ultra-premium" cold-pressed organic drinks later this year with flavors such as "romaine with apple, cucumber, spinach, kale, and lemon" and "beet with carrot, orange and lemon."

As we can see from the photo above, the company is going for a minimalistic look for the label, mimicking the branding of other cold-pressed juice brands like BluePrint, for instance. They also avoid mentioning Campbell's altogether; instead, the line is called 1915, which is the year Bolthouse Farms, now owned by Campbell's, started farming vegetables.

And V8, another brand owned by Campbell's, is also trying to get in on the juicing action. It launched a new line of vegetable and fruit juice drinks made with ingredients like "concentrated purple carrot, beet and apple juice."

While we can't yet testify to the flavor and/or nutrition of these new juices, we're happy to see that they're shelf-stable and come in at a much lower price price point than your average cold-pressed juice — at $3.99 for 46 ounces.

Now, who's gonna be the first to create a piece of cold-pressed juice, Warhol-inspired pop art?

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