If only 1 percent of the population is vegan, what's the appeal to moguls?
Business Week thinks it's partly because veganism "isn't cheap" and "it affords them the opportunity to control their own health with the same manic id with which they control everything else."
I tend to agree with PETA president Ingrid Newkirk's take on the plant-based power players:
CEOs are smart. There just hadn't been enough exposure for people to glom onto this trend. The information is everywhere now. Instead of 'Better buy this blue chip,' it's 'Better eat vegan.'No matter the motive, eating more plants is good for your body and the environment so we're all for it!