The study conducted in over 136 countries shows that people around the world "gain emotional benefits from using their financial resources to benefit others":
- Much like eating or sex, generosity seems to generate positive feelings in almost everyone, regardless of cultural context.
- Survey respondents reported a greater sense of well-being after reflecting on a time when they spent money on others rather than on themselves.
- Although spending money on others differs in both form and frequency in poor versus rich countries, the emotional consequences are consistently positive.
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