McDonald's is trying to step up its game. Because of its plunging sales this year — due in part to the fact that millennials don't go there anymore — the fast food giant decided to create a transparency campaign with a series of videos that explain how their food is made. The advertising effort is an attempt to seem open about their practices and (hopefully) dispel rumors (like pink slime!).
On Monday, McDonald's released a video that show how everyone's favorite barbecue sauce-smothered, restructured pork product — the McRib — is made. And they're not doing themselves any favors. Spoiler alert: It's a pretty disgusting process.
Wes Bellamy is a consumer who vowed never to eat McDonald's after he saw the photo of the disgusting, frozen McRib on social media last fall. McDonald's brought him and former Mythbusters host Grant Imahara to the Lopez Foods factory, where the McRib is made. And guess what Wes finds out? That the McRib he saw in the infamous photo was, in fact, quite accurate.
The factory uses actual pork, but then the minced meat is mixed with salt, water, dextrose and three preservatives: butylated hydroxyanisole (BHA), propyl gallate and citric acid, pressed into the "iconic" shape, as they put it (but we'll go with "weird," as it is made to look like ribs but has no bones), and frozen.
You can see the entire video below:
So, we're not exactly convinced by the Grant's fake laughter or Wes' seemingly scripted remarks (i.e. "All of my questions have been answered. This sandwich is pretty good, man. It's actually really good."). If McDonald's is committing to transparency, how about showing us the conditions under which the pigs live and are slaughtered? And how bad are all those preservatives for us?
What do you think about this video? Does McDonald's seem more transparent to you since the start of their new marketing campaign?
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