Feng Shui Tips -- from China's Biggest Hotels?

The CEO of the InterContinental Hotel group shares five lessons of building a great hospitality brand in China in the WSJ today. He notes the importance of serving a good breakfast, entering a market with a five-star property, and... feng shui?

Yes, the company, which owns more than 4,500 hotels, doesn't mess around with feng shui:

The company takes feng shui seriously during the construction and designing process –beams are never placed over the ceilings and mirrors never face the bed directly, for example – and it always consults a master before scheduling an opening date. “In the U.S. or Europe, we try to open as soon as possible,” he says. “But in China, we may wait weeks for the perfect, auspicious date.”

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