McDonald's To Start Serving Local Specialties

We never thought we'd see the day that McDonald's localized its menus. But because of its plunging sales this year — which could be partly attributed to falling out of favor with millennials — the fast food giant has decided to make some major changes.

Not only has it created a new transparency campaign that explains how they make their food, McDonald's has also announced that, starting in January, regional groups of franchisees will offer more localized versions of the core menu and personalized meals.

So far, as reported by Bloomberg, the regional menu items McDonald's offers are: chorizo burritos in Texas, Hawaii, and the Midwest, mozzarella sticks in New York, New Jersey, and Connecticut, and the cheddar bacon onion burger in New York.

Bloomberg has more:

The chain, which is known for churning out hot meals at a head-spinning pace, has to figure out how to keep up the same pace with customized meals — so as not to push away its current customers as it attempts to gain new ones.

McDonald's has a long way to go if it wants to attract millennials, but this seems like a step in the right direction.

What do you think of the changes McDonald's has made over the past year?

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