Today, Whole Foods Market has rolled out a revolutionary rating system for fruits, vegetables, and flowers called "Responsibly Grown." The company says its goal is to provide consumers with information about how produce and flowers are grown, and with what chemicals, so that they can make more informed choices.
The scoring system places the produce of suppliers into three categories: "good," "better," or "best." Whole Foods told the Associated Press that suppliers will submit compliance information through an internal website. If the company spots any red flags, it may ask the farm for further documentation or perform on-site inspections.
According to Whole Foods' press release, the score depends on a farm's performance in a wide range of topics in each of these key categories: