Refrigerators and car seats are large-scale waste. They're heavy, un-reusable products that have a short life cycle. They're being recycled, but energy goes into crushing them, melting them down. Whereas with a concept like this, it flips from being one thing to being something else immediately.
Pretty cool, huh? You can check out the full scoop at TreeHugger or read more about Johnson and his Fridgecouch here.