Do you have a product or service that solves a problem for your customers? As an entrepreneur, you're only as effective as the customers you reach. So how can you help more people and make your mark in the world? Become a known expert in your niche!
Here’s your 11-step game plan to increase visibility for you, your brand and your business.
1. Stay on top of trends.
Sounds obvious, but if you want to be known as an expert, you have to be an expert. Make sure you're on the cutting edge of change. Read all you can until you can easily talk about the latest trends off the top of your head. Spend time researching and reading. Observe and study what others do in your space. Not only are you enhancing your expertise, but you'll also discover new ideas on how to grow and market your business.
2. Turn your passion into purpose.
Always think in terms of: Who can I help? When you're always operating from the authentic place of wanting to help and lift up others, your publicity and marketing will happen naturally.
Don’t just market you or your product, share your story. You'll have an easier time making connections and gaining visibility when you communicate as a real person and not a bullhorn for what you're selling. Plus, you never can go wrong if you're always thinking of how you can help others.
3. Add value by sharing solutions, ideas, resources, or expertise.
Use your expertise and business knowledge to create conversations online through social media. Always offer value by sharing solutions, ideas, resources or expertise. When you think of the problem your product solves, pay attention to what other challenges your audience may have ... You may have your next product or business idea.
4. Don’t market to Everyone.com.
The world is too big to message everyone. Plus, "everyone" is not your audience. Think about your ideal audience:
- What are some of the common values, traits or interests?
- Does your audience have a problem, concern or frustration that you want to solve?
- What does your audience want?
- What questions does your community ask you?
Answer these questions and you'll know who you want to connect with online and you can determine how to find them online, too.
5. Make sure your website is worth someone's time if they stop by.
It's your home base for all of your business efforts, so make sure it's updated regularly and your content is current. Use your site as a platform for all other activities. Keep your audience in mind when developing content. If a person cares enough to come to your site, make sure it’s worth their time. Always offer actionable value.
6. Before you post, ask yourself: Does it entertain, enlighten, inform, or educate?
Build community with a Facebook page and share content regularly that’s in your lane. If it doesn’t, don’t share it! Also, pay attention to what content resonates with your audience. You can tell by the engagement with your posts and page, but you also can tell with Facebook insights. Find a popular post? You're onto something!
7. Find social media sites that work for you. (You don’t have to be everywhere to be an expert!)
You know there are lots of social media sites out there and multiple ways to share your expertise (video, podcasts, blogs, images, etc.) Just start with the one or two platforms that make the most sense for your business niche.
8. Write a blog. Make sure it says something and offers valuable content.
A blog is a way to have a regular conversation with your readers and build a community, or an email mailing list. People who subscribe are your super fans and you have to treat them as such.
9. Use Twitter and Pinterest as research tools.
While Twitter and Pinterest can both be used for entertainment purposes, they're also great for listening in on your niche and seeing what competitors are doing. What are others in your field tweeting and pinning? What questions are followers asking? What content in your space is going viral? Twitter and Pinterest can give you a front row seat to see what others are doing, what’s working and what isn’t.
10. Use a free service called HARO.
HARO stands for Help a Reporter Out and it’s free to join. You'll receive daily emails, separated by topic category where reporters and media outlets are looking for certain experts to chime in on a topic. Answer queries that are relevant to your niche and your expertise could be shared in multiple media outlets. Free publicity … how cool is that?
11. Write a book!
If you write an entire book about your product or service and get it published, people will know you are a serious player. You want your name to come up in a Google Search in your business space. A book can do that for you. Nothing can position your expertise more or give you a calling card for your expertise than writing a book.
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