Remember those restless summer nights, when all you could do for entertainment was drive around and eventually stop by a fast-food restaurant to chow down on some processed meat in a parking lot?
Well, times are changing; according to The Wall Street Journal, millennials are finding new ways to drown out their emotions, leaving burger behemoth McDonald's scrambling to replace the lost revenue.
With McDonald's suffering its worst monthly revenue decline in more than a decade, the WSJ points to a drop in young customers as the cause.
Has a new generation decided to give up on McDonald's in favor of healthier, more productive time-wasting activities like exercise, volunteering, or studying? No! But they're going to other fast food chains:
Data compiled for The Wall Street Journal by restaurant consultancy Technomic Inc. point to an age problem for the chain. Customers in their 20s and 30s — long a mainstay of McDonald's business — are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill Inc. and gourmet-burger chain Five Guys Holdings LLC.
Increasingly, younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal.
McDonald's stagnancy points to a new direction in fast food, one that favors fresh ingredients and quality sourcing. The changing tastes of millennials could mean better food options for everyone!
What do you think? Do you know anyone who still goes to McDonald's?
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